Where Unexpected Happiness Awaits You Inside!

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About Us

   Hello everyone!  We are Primrose & Lace, a hot little gift shop located in Jacksonville IL on Morton Ave.  And no, we do not classify ourselves as a boutique because that would entail that we have very expensive boutique prices and we definitely don't!  We believe that EVERYONE deserves to have nice things and we want to prove it!

   In store we carry the widest variety of items, pretty things, and décor that our walls can hold.  Things you can't just walk into a big box store and find.  Unique, adorable, snarky, and all of the above.  Our goal is to make it easier to find the perfect something for your friends, family, or yourself.  Included our wide selection of gift bags (tissue included) for you to choose from, and we will put it all together for you so can head straight to the party! 

   From birthdays, to baby, to pet, to kitchen and home, bereavement, wall art, florals, clothing, jewelry, and oh so much more!  Let us help you with the little things, so that everything is just a little easier.

   From our home to yours, Primrose & Lace is here for you!

                                                                       Thank you!